Swiss asset management group

Challenge

• To communicate the launch of new funds and expansion of Swiss group SYZ in the UK investment market

Strategy

• Underline SYZ’s performance and expertise in European equities and absolute returns
• Generate investment comment from fund managers on timely issues by synching with editorial calendars
• Prepare the ground for further announcements

Result

• Achieved coverage in all key target media including Financial Times, Financial News, Reuters, City AM and Investment Europe
• Exclusive profiles in FTfm and comprehensive coverage in media focused on institutional investors, fund selectors, discretionary wealth managers, advisory IFAs, private banks and life insurers
• Communicated additional new hire focusing on Scotland, the North of England and Northern Ireland

For more information visit SYZ Group.