Swiss asset management group
Challenge
- To communicate the launch of new funds and expansion of Swiss group SYZ in the UK investment market
Strategy
- Underline SYZ’s performance and expertise in European equities and absolute returns
- Generate investment comment from fund managers on timely issues by synching with editorial calendars
- Prepare the ground for further announcements
Result
- Achieved coverage in all key target media including Financial Times, Financial News, Reuters, City AM and Investment Europe
- Exclusive profiles in FTfm and comprehensive coverage in media focused on institutional investors, fund selectors, discretionary wealth managers, advisory IFAs, private banks and life insurers
- Communicated additional new hire focusing on Scotland, the North of England and Northern Ireland
For more information visit SYZ Group.